Social Media Marketing For Ecommerce

Social Media Marketing For Ecommerce | Over the times, you would have heard the term social media marketing maybe once, or a thousand times. But don’t let that take the importance away from how powerful the right social media marketing for Ecommerce strategy can be.

Social media marketing for Ecommerce can be truly golden when done correctly and for some businesses, is the main driver of sales for their eCommerce business!

In this article, although every social media platform has a specific quality in the marketing industry, the two big ones I want to focus on for social media marketing for Ecommerce are Instagram and Facebook.

I want to start by saying you don’t need a ridiculous budget to use these platforms effectively to promote your products. So if you’re a start-up or a little strapped for budget in marketing, then don’t freak out! This blog helps to inform you about strategy, not just spending a load of money on their PPC (pay per click) advertising platforms.

Let’s take it back to basics for a minute. What is the key points of a sale? Trust and value. When you can show someone to not only see value, but to trust in your product or service, you have a 90% chance of making that sale. Even if something seems out of budget for someone, they will find away to justify stretching it.

Let’s now look at the foundation of creating trust and showing value. It all comes back to engagement! That’s right. Having a good old fashion conversation with someone (your potential customer), online!

People are always curious and maybe even a little stand-offish when it comes to a product or service that they haven’t yet heard of. It’s not only natural, but a human instinct. You could have the best car in the world (better than Ferrari), but humans aren’t psychic. So it’s up to you, as the seller to show the potential buyer the value of your product/service and to earn their trust.

Here’s a situation; You need a new watch and there are two people convincing you to purchase two different watches. The first one is a sales representative of his brand. You have never met him, or heard of the brand.

The second, is your friend. You’ve also never heard of this brand he is pitching to you, but I can guarantee you’ll buy the brand off your friend instead of the new guy. Why? Because you trust your friend, you believe that they are of value. Therefore, so is whatever they represent. Because at the end of the day, you wouldn’t assume your friend would lie to you, would they?

Social Media Marketing For Ecommerce | Now to relate this in the world of Facebook and Instagram. These two platforms are golden for engagement! Not only do you get to showcase your products and services to a specified target audience through hashtags, demographics, paid ads and more, but you also then get to engage with them! The multiple forms of engagement including comments, direct messages and reactions allows the potential customers to describe how they feel, ask questions, talk to others that may recommend the product and so on.

At the end of the day, Instagram and Facebook both give your Ecommerce store the potential to not only post engaging content relating to your products, but to then engage with potential customers through online chats, comments and more.

Some key actionable social media marketing for Ecommerce points to take away at the end of this article:

  • Instagram:
    • Direct message new followers to create instant engagement
    • Consistently respond to comments
    • Follow, like and comment on relevant pages and potential target audiences
    • Run paid advertisements targeted to new potential customers based of your industries audience
    • Create engaging content that leads to the promotion of your products
    • Use relevant hashtags in relation to you posts and products

 

  • Facebook:
    • Direct message new followers to create instant engagement
    • Consistently respond to comments
    • Run paid advertisements targeted to new potential customers based of your industries audience
    • Create engaging content that leads to the promotion of your products
    • Use relevant hashtags in relation to you posts and products
    • Run competition giving away products that increase your reach and audience ie; share to win style competitions

 

Social Media Marketing For Ecommerce | Schalch Marketing

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